ADOBE GEN CREATE

We were tasked to evolve the current Instagram page for Adobe Students into @adobegencreate through impactful content that Gen Z cares about. We utilized 4 young creatives to be part of an editorial board that creates original content for the page. The content was engaging as it addressed important cultural conversations occurring in 2020 and offered opportunities for creatives to get involved.

Creative included themes in: voting awareness, how to make content ADA friendly, tips for making virtual protest posters, quarantine diaries, and more.

Results: 1,220,041 impressions; 121,919 engagements; 14% influencer engagement rate