Strut Society 2018
For their second annual Strut Society, European Wax Center invited 10 unapologetically confident women to Glenmere Mansion and challenged them to “strut outside their comfort zone.” During this event, the selected influencers learned about the EWC brand and mission, went through product orientation, and participated in mini challenges throughout the retreat. The separation of Strut Society from other influencer retreats is the personalization and attention that went into curating the experience so that each influencer walked away with their own personal story.
The event (2 days) garnered 2.2 million impressions, 260 Instagram stories, 10% increase in earned media from the first Strut Society (with 6 fewer influencers).
